A number of people have asked how to price their work. As artists, it’s important to understand the business side of the process, not just the creative. Below are tips on how to price your work. No more guessing!
Factor in cost of materials.
Let’s face it, materials ain’t cheap. Factor in the cost of your materials when pricing your work. This includes equipment, permits, and anything you need to get the job done. Keep every receipt. You’ll need them come tax season.
Time is money.
Nine-to-Fivers get paid for their time, so should you. Some artists give themselves an hourly rate or day rate. You can visit sites like What Is My Day Rate to help calculate your rate, and Glassdoor to see what the average range is for creatives in your area. And remember, the more seasoned you are, the more you can charge for your time.
Every inch matters.
Some artists charge for the size of their pieces. Just like buildings are calculated by price per square foot, a painter may charge by price per square inch of canvas.
Don’t forget packaging & shipping.
Unless your work is distributed digitally––and even then there could be charges––you should plan for the cost of packaging and shipping upfront. This can be worked into your total price, or can be paid by your patron or client as an additional fee. If the latter, make sure that’s agreed upon upfront.
Combos work well.
Don’t be afraid to combine methods. If you’re a photographer, charge for time AND equipment. If you’re a muralist, charge by price per square foot AND materials. Use any combination that fits the needs of you and your business.
Promise you’ll make a contract.
Before you start a job, write up a contract. Even if it’s just for a family member or friend, it’s important to get expectations down on paper. That way you have a guide as to what both sides expect in the transaction.
Ask for what you want.
Remember, at the end of the day, you have the right to set the prices you want. If you’re a graphic designer and want to charge $1,000 for a logo, charge $1,000 for a logo. If you have the right audience that sees your value and professionalism, they will pay for your work.
There are many ways you can price your work. This list was just to get your wheels turning.
Check out more tips from Swaggerless Studios , like how to find affordable studio space and how to earn extra money by sharing your studio.