Category Archives: millennials

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Hear The Sounds of New Jersey’s Identical Duo

A message came in from Tru Fam– a hip-hop/alternative duo from New Jersey who wanted to share their latest music video with us. Well guys, you got it! The video, “Special” featuring Alecs, is trippy, but you’re not seeing double– they’re identical twins. So, here it is–their words, their story, their sound.

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This music video is a dark /twist talking about some problems in relationships .

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We all want to be treated equally in a relationship, so sometimes we have to remind our partner that they’re not so special.

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So take a deep dive in this video and feel the words and passion.

Tru Fam

1b2f40_4c214f7eb53a4bb4b65bc21bdda39f79.jpg_srz_960_654_75_22_0.50_1.20_0.00_jpg_srzBio: Identical twins,  Sha and Just- I from New Jersey found motivation in their chemistry as brothers, best friends and their closest critics. “It’s pretty much a given. We know what one another might want on a record without saying a word.” When they began making their own music they incorporated an Unique twist, of performing  songs first and then recording. This way the music could be built with feeling. Tru Fam tunes reach beyond the normal beats and intricacies. They're all about making records that the masses wanna hear and that has always been their goal. Tru Fam looks at the bigger picture and prides themselves on not just being another group on I Tunes. It’s a complex art, but the end objective is simple: “build a really solid fan base, who simply believes in our music and our brand ULTRACULTURE.”

If you want to hear more from Tru Fam, check out their website, like them on Facebook, or follow them on Twitter. (Or all 3, ha!)

Special thanks to Tru Fam for sharing.

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REWIND: Hip-Hop Should Be LIVE. LA Duo ‘YRF’ Proves It.

I could care less about what you’re doing (or say you’re doing) in the studio– hip-hop should be live!  Continue reading